A full-CGI commercial and a print brochure for the Mercedes-AMG C 63: seven scenes animated in Blender — a studio reveal in the dark and a night drive on wet asphalt — cut to music in Premiere, then a daytime motorway set for a thirteen-page brochure you can bring into augmented reality.
- 1:13Spot length, full CGI
- 7Scenes animated in Blender
- 121 km/hRoad speed — 350 m in 250 frames at 24 fps
Brief
Create a commercial spot from a 3D model of choice, animated with software for modelling, animation and post-production. Alongside the spot, design a product brochure presenting the car's technical and aesthetic features for a hypothetical commercial launch.
Concept
Light as the narrator. In the studio the car emerges from total darkness, revealed by moving area lights; on the road it becomes speed — wet asphalt, reflections, traffic. The brochure moves to daylight on the motorway, where panning and macro shots turn performance into images.
Built for the fast lane
The Mercedes-AMG C 63 says exactly what the spot had to say: dynamism, speed, sportiness. A detailed 3D model, inside and out, drawn here in line before light and paint.
- 510 hpMax power
- 700 NmMax torque
- 4.0 s0–100 km/h
- 290 km/hTop speed
- V8 Biturbo4.0 litres · 3,982 cc
Blender to Premiere
A car-paint material and a photo-studio set built in Blender; a 50 mm lens in the studio, a 35 mm on the road. The road is a 350 m track the car is tied to, on node-built wet asphalt, with guard rails, lamps and traffic repeated by arrays.
From render to page
For the brochure the car moves to daylight: a motorway scene with an overpass, renders finished in Photoshop with colour correction and a panning blur on background and wheels, plus macro shots of the details. Laid out in InDesign with copy and technical data, they become a printed thirteen-page brochure.
